How do you help put an end to period stigma? Dedicate a store to it on a busy stretch of 5th Avenue in New York City. The U by Kotex Period Shop took one girl’s social post and made it a reality.
The world’s first pop-up Period Shop was meticulously designed - we teamed up with over 50 female makers, influencers and entertainers to bring the shop to life for the 6,000+ visitors. In only 3 days.
The shop helped U by Kotex reach its highest volume of brand sentiment, garnered 40,000 sample requests and 560 million earned media impressions.
The best part? The Period Shop donated all proceeds from the event to local women in need.
Three in five women say it’s more difficult exercising while on their period and the majority choose less challenging workouts.
U by Kotex launched their Fitness line to meet the needs of working out on your period with an award-winning campaign meant to reflect and inspire all women.
By teaming up with body-positivity activist, Jessamyn Stanley and other relatable fitness influencers, U by Kotex opened up an honest dialogue around working out on your period.
Beyond broadcast, we broke barriers in print, social and online resulting in 784MM earned media impressions and 9MM new website visitors.
This project was born from a simple and relatable need - reduce the burden of maintaining a safe and healthy home so people can focus on the important things in life.
We’re starting build on a multi-channel framework that leverages content, programs and partnerships as solutions by proactively serving them up to customers at just the right time.
A mobile app that helps moms and kids conquer potty training’s most important task: the potty break. Time to Potty is all about creating consistent potty behavior with games, progress reports, and a potty break timer that adapts as kids learn.
It's a smart potty timer that lets you know when it's time to go and gets your child excited to take potty breaks with Disney character celebration games. It's the perfect way to start the potty training journey.
All homeowners are not the same - so why talk to them that way?
We leveraged findings on what different groups of homeowners need when shopping for insurance and tailored the site’s product experience to them.
The goal was to better guide shoppers by expanding on information for those who need it and keeping things light for those that don’t.
We hyper-personalized the not-so-personal vehicle ownership experience for Volkswagen by means of Otto, the digital ambassador to all things VW. Otto personified the ownership experience and allowed us to speak to owners in a conversational, human tone.
The fully responsive site was responsible for delivering maintenance reminders, vehicle info and special offers. This was done in an effort to keep the owner engaged with the brand through the current vehicle’s life and to gracefully transition them into the next.
We teamed up with the Kaufman Institute to help them launch an all-new learning hub for insurance professionals.
The goal was to create a lightweight experience that distilled tons of complex information in a way that’s easy to understand and take action on.
Identified an unmet need by creating a ridiculously simple to use period calculator. We designed it for mobile with our target audience in mind(millennial women) and leveraged SEO smarts to get them to it.
The outcome? Over 1 mm unique visitors. The real kicker? No paid media.
Inspired by a tweet from a young woman, we set out to tackle a huge—and often forgotten— women’s health need. We asked Youtube activist Ingrid Nielsen to help spread the word and launch Power to the Period – the first ever national period products donation drive. Our partnership got people talking, earning 325 million media impressions in a few short weeks.
More importantly, huge numbers of people… schools… even an entire town in Illinois took part. Together, we collected an astonishing number of fem care products for women in need, with 600,000 products distributed to nearly 500 shelters.