From leading Fortune 500 accounts to opening the world’s very first period shop, every project has made me a stronger creative, better coworker and more thoughtful leader
Huge, Birmingham, MI
BBDO, Troy, MI
Organic, Troy, MI
Creative Director
2022-Present
Leads a global team of 20+ creatives and collaborates with cross-discipline leadership to develop audience-minded creative that solves for business problems.
Key Clients: Jeep, Dodge, Ram, Alfa Romeo, Google
Associate Creative Director
2019-2022
Collaborated with holding company network to secure the global Ford business and worked with leadership to establish a Detroit footprint to service it. This experience not only transformed my approach to creative leadership but armed me with the opportunity and know-how needed to establish a new office, culture, and team.
Key Clients: Ford
Launched Ford’s first all-electric vehicle—successfully catapulting a century-old icon into the future in a way that’s never been done before.
Developed a creative framework to help Ford unify its customer-service brands into a singular, owner-centric voice.
Led a team to acquire and design a CRM curriculum centered around a more personal, pro-active vehicle ownership experience.
Associate Creative Director
2017-2019
Led a talented group of designers, writers, UX designers and producers. On a daily basis, I would team up with internal teams, agency partners and clients to deliver experiences rooted in strategy with measurable success.
Key Clients: Kimberly Clark, American Family Insurance, Sephora, Caesars Entertainment
Concepted and led American Family Insurance’s biggest digital initiative in years, a multi-million dollar, multi-channel experience designed to make insurance present and proactive.
Creative lead for the campaign launch of U by Kotex Fitness, including broadcast, social and digital, resulting in 784MM earned media impressions and 9MM new website visitors.
Collaborated with developers and producers to launch U by Kotex’s first ever dynamic display initiative.
Launched an all-new community for beauty-obsessed Sephora fans, attracting over 1MM users in just a few months.
Creative lead for Caesars Entertainment’s digital loyalty rewards program, resulting in a comprehensive and actionable user experience.
Senior Designer
2014–2017
While evolving my creative skills, I gained strong insights to other departments, resulting in a tighter grasp of what goes into exceptional work.
Key Clients: Kimberly Clark, Pulte Group
Design lead for U by Kotex’s award-winning experiential project series designed to help create real change for women, resulting in well over a billion earned media impressions, shattering previous brand benchmarks.
Created Pull Ups’ buzzworthy mobile tool for new parents and their potty-training tots, resulting in 5X the anticipated app downloads.
Designer
2011–2014
Starting my career among an exceptional group of creatives sharpened my craft, taught me how to handle feedback, juggle projects and deliver high quality work.
Key Clients: Volkswagen, Hilton Worldwide, Smuckers
Created a responsive design system that brought Volkswagen’s hyper-personalized digital ownership experience to life.
Designed and developed thousands of display ads for Hilton’s wide suite of properties.