From launching the world’s first period pop-up shop to Ford’s first all-electric vehicle, I’ve worked with incredible teams around the globe on brands spanning hotels and home insurance to pull-ups and pickup trucks—all with one goal: turning business problems into ideas people can’t ignore.
Huge, Detroit, MI
BBDO, Detroit, MI
Organic, Troy, MI
Creative Director
2022-Present
Lead creative for Stellantis, guiding work across Jeep, Dodge, Chrysler, Ram, Fiat, Alfa Romeo, and Mopar. Partners with inter-agency leads and clients to transform a production-oriented organization into an idea-first engine. Built and leads a global team of 20+ creatives, fostering a culture or originality, bravery, and collaboration.
Key Clients: Jeep, Dodge, Ram, Alfa Romeo, Fiat, Chrysler, Mopar, Google
Associate Creative Director
2019-2022
Helped win the global Ford business and open BBDO’s Detroit office to serve it—shaping not only creative, but an office, culture and team that thrived from day one.
Key Clients: Ford
Launched Ford’s first all-electric vehicle—successfully catapulting a century-old icon into the future in a way that’s never been done before.
Developed a creative framework to help Ford unify its customer-service brands into a singular, owner-centric voice.
Led a team to acquire and design a CRM curriculum centered around a more personal, pro-active vehicle ownership experience.
Associate Creative Director
2017-2019
Led designers, writers, UX architects, and producers to deliver strategy-driven creative with measurable impact.
Key Clients: Kimberly Clark, American Family Insurance, Sephora, Caesars Entertainment
Drove American Family Insurance’s biggest digital initiative in years—a multi-million-dollar, multi-channel experience designed to make insurance present and proactive.
Creative lead for U by Kotex Fitness launch across broadcast, social, and digital—earning 784MM impressions and 9MM new site visitors.
Launched U by Kotex’s first dynamic display campaign.
Built Sephora’s first online beauty community, attracting 1MM+ users within months.
Led creative for Caesars Entertainment’s digital loyalty rewards program.
Senior Designer
2014–2017
While evolving my creative skills, I gained strong insights to other departments, resulting in a tighter grasp of what goes into exceptional work.
Key Clients: Kimberly Clark, Pulte Group
Design lead for U by Kotex’s award-winning experiential series, The Period Projects—created to drive real change for women, generating 1B+ impressions and shattering brand benchmarks.
Created Pull Ups’ buzzworthy mobile app for parents and their potty-training tots, generating 5X anticipated app downloads.
Designer
2011–2014
Starting my career among an exceptional group of creatives sharpened my craft, taught me how to handle feedback, juggle projects and deliver high quality work.
Key Clients: Volkswagen, Hilton Worldwide
Created a responsive design system that brought Volkswagen’s hyper-personalized digital ownership experience to life.
Designed and developed thousands of display ads for Hilton’s wide suite of properties.