Three in five women say it’s more difficult exercising while on their period and the majority choose less challenging workouts.

U by Kotex launched their Fitness line to meet the needs of working out on your period with an award-winning campaign meant to reflect and inspire all women.

By teaming up with body-positivity activist, Jessamyn Stanley and other relatable fitness influencers, U by Kotex opened up an honest dialogue around working out on your period.

Beyond broadcast, we broke barriers in print, social and online resulting in 784MM earned media impressions and 9MM new website visitors.