Potty training is one of parenting’s biggest hurdles. To make it easier (and a little more fun), Pull-Ups needed a tool that could support both parents and kids through the process.

We created Time to Potty—a smart potty training app that kept the whole family engaged. It featured a potty break timer that adapted as kids learned, more than 40 original Disney games to celebrate each success, and weekly personalized progress reports to keep parents on track.

By blending utility with play, the app turned potty breaks into something kids actually looked forward to—and gave parents peace of mind. The results exceeded expectations, driving five times the anticipated downloads and becoming a trusted companion for families starting their potty training journey.