How do you help put an end to period stigma? Dedicate a store to it on a busy stretch of 5th Avenue in New York City. The U by Kotex Period Shop took one girl’s social post and made it a reality.

The world’s first pop-up Period Shop was meticulously designed - we teamed up with over 50 female makers, influencers and entertainers to bring the shop to life for the 6,000+ visitors. In only 3 days.

The shop helped U by Kotex reach its highest volume of brand sentiment, garnered 40,000 sample requests and 560 million earned media impressions.

The best part? The Period Shop donated all proceeds from the event to local women in need.