We partnered with Ram on their Super Bowl campaign to prove that winning attention takes more than just a TV spot.

Building on the “Goldilocks and the Three Bears” ad, we gave the real stars—the bears—a digital twist. Our story teased that “the bears are going to the big game,” playing on both the fairy tale and the Chicago Bears, fresh off one of the worst seasons in NFL history.

Their playful journey from forest to airport tapped into Super Bowl culture while amplifying Ram’s playful tone. With no production budget, limited assets, and a tight timeline, we brought the world to life with AI—creating a social-first extension that made Ram’s message feel bigger, bolder, and more shareable.