We know connecting Jeep to real-world moments keeps it top of mind for drivers seeking their next adventure. That’s why in 2024, we swooped in on cultural moments that aligned with Jeep’s spirit and audience—from the solar eclipse to International Dog Day, the first day of summer to the season’s first snowfall.

With zero production dollars, we reimagined existing Jeep assets for display and paid social—using AI, motion, and contextual copy to make every activation unmistakably of-the-moment. This approach allowed us to deliver bespoke creative in real time, creating a steady drumbeat of culturally relevant content that reinforced what makes Jeep unique in ways both authentic and impossible to ignore.