Jeep was ready to launch the all-new Wagoneer S, but production delays put key media dates at risk.

With no campaign assets available, we turned the basics—jellybeans and sterile studio shots—into striking work. Using AI environments and carefully crafted copy, we brought the idea of Beautiful Things Can Still Get Dirty to life without relying on traditional campaign assets.

Pristine beauty shots were paired with rugged mud tracks, reinforcing Jeep’s DNA of freedom while positioning the Wagoneer S for a luxury audience. Custom executions even carried through to marquee media moments like courtside integrations during March Madness.

In the end, the campaign launched on time, fully integrated across TV and digital, and impossible to ignore