How do you introduce an unexpected (and rather complicated 🙃) partnership like Ford and Visa to the world? Step far the hell away from the jargon-ridden world of loyalty programs and lean on visual story-telling.

Beautiful 3D animated loops showcase the relationship between flexible earning and resulting rewards. Ford vehicles move in perpetual motion as they’re upgraded with accessories, serviced and maintained and even transformed into a newer vehicle—demonstrating flexibility while also driving home the endless rewards you can get when you Do it For Your Ford.