How do you turn rattles, squeaks, and mystery noises into a brand strength? By making them a language only Mopar can translate.

We Speak Car So You Don’t Have To turned confusing car problems into sound-driven storytelling that made maintenance feel less stressful, and a lot more human. The campaign showed how Mopar takes the guesswork out of car ownership, adding humor to an otherwise dreaded experience.

By speaking the language of drivers’ cars, Mopar redefined maintenance as a moment of trust and connection.

Dodge’s all-electric Charger faced an all-new challenge: convincing muscle fans that electric powertrains deliver the iconic power and performance they know and love from Dodge.

So to crack this one, we let power do the talking and put users directly behind the wheel in an AR Snap lens. Leaning into platform behaviors—a vain audience who loves seeing themselves—we designed an experience where folks could see their faces comically warp and distort as if accelerating at full throttle.

This inventive use of paid media not only poured gas on engagement, but debunked misconceptions about EV performance by letting users experience the Charger Daytona’s power firsthand. As for the results? The lens achieved a 90th percentile share rate, a 77% save rate, and ranked in the top 30th percentile for playtime across the platform.



How do you drive orders of the Mustang Mach-E First Edition with almost no budget—and during a pandemic when test drives weren’t an option? By releasing it the way hype culture drops sneakers. Mach Drop turned car reservations into a series of exclusive, unannounced drops.

Drift legend Vaughn Gittin Jr. sent fans to Uncrate for the first release, making Mach-E the first vehicle ever sold on the site. Next, Idris Elba surprised fans with an unannounced Instagram drop. The final release synced with Matthew Dear’s track New Breed, letting fans order directly through a Spotify song—another first.

The approach paid off: Mach Drop achieved a 44% conversion rate, earning $200 for every $1 spent.

The EV conversation was getting noisy. Ford needed to reach a generation of drivers who’d never given them a second thought. So we bypassed the auto show and unveiled the electric Mustang as a cultural happening.

It began with a top-secret preview for influencers. Partnering with light artist Sola, we created a glowing outline of the Mustang Mach-E, then broke it into fragments. Influencers shared those fragments across their channels, teasing just enough for fans to piece the puzzle together themselves.

The intrigue built until Idris Elba dropped in—first with cryptic teasers on his own social channels, then as the face of the launch film that finally unveiled the Mach-E.

By turning scarcity into spectacle, the launch became Ford’s most disruptive debut yet: 54M influencer impressions, 2B earned media impressions, 40M video views—and every Mach-E First Edition sold out within a week.

It’s easy to lose people in loyalty-program jargon. So instead of burying the Ford x Visa story in fine print, we told it visually, using animated loops that simplified the message and captured attention on social.

In perpetual motion, Ford vehicles are upgraded with accessories, serviced, and even transformed into newer models—illustrating the program’s endless cycle of rewards customers can earn.

How do you help put an end to period stigma? Dedicate a store to it on one of the busiest stretches of New York City’s 5th Avenue.

The world’s first pop-up Period Shop took one girl’s social post and made it a reality, with contributions from over 50 female makers, influencers, and entertainers. In just three days, more than 6,000 visitors experienced the shop, engaging with products, stories, and activism in a completely new way.

The initiative drove U by Kotex to its highest volume of brand sentiment, generated 40,000 sample requests, and earned 560 million media impressions. The best part? All proceeds from the shop were donated to support local women in need.

We partnered with Ram on their Super Bowl campaign to prove that winning attention takes more than just a TV spot.

Building on the “Goldilocks and the Three Bears” ad, we gave the real stars—the bears—a digital twist. Our story teased that “the bears are going to the big game,” playing on both the fairy tale and the Chicago Bears, fresh off one of the worst seasons in NFL history.

Their playful journey from forest to airport tapped into Super Bowl culture while amplifying Ram’s playful tone. With no production budget, limited assets, and a tight timeline, we brought the world to life with AI—creating a social-first extension that made Ram’s message feel bigger, bolder, and more shareable.

We know connecting Jeep to real-world moments keeps it top of mind for drivers seeking their next adventure. That’s why in 2024, we swooped in on cultural moments that aligned with Jeep’s spirit and audience—from the solar eclipse to International Dog Day, the first day of summer to the season’s first snowfall.

With zero production dollars, we reimagined existing Jeep assets for display and paid social—using AI, motion, and contextual copy to make every activation unmistakably of-the-moment. This approach allowed us to deliver bespoke creative in real time, creating a steady drumbeat of culturally relevant content that reinforced what makes Jeep unique in ways both authentic and impossible to ignore.

Because seeing is believing, we created Mission Street—an immersive neighborhood inside the Ronald Reagan Building—to show public sector employees how Google AI is already transforming their world. By re-creating their everyday surroundings in unexpected ways, we allowed them to experience firsthand how AI is helping cities, states, and organizations become more efficient and effective.

The space was filled with interactive elements that told powerful stories of Google AI in action: payphones that played real success stories when picked up, camera lenses that instantly translated foreign menus, and more—each illustrating the real-world impact of AI.

For the hard-working, often under-resourced public sector employees who power our communities, Mission Street was more than an experience. It was proof of what’s possible.

Potty training is one of parenting’s biggest hurdles. To make it easier (and a little more fun), Pull-Ups needed a tool that could support both parents and kids through the process.

We created Time to Potty—a smart potty training app that kept the whole family engaged. It featured a potty break timer that adapted as kids learned, more than 40 original Disney games to celebrate each success, and weekly personalized progress reports to keep parents on track.

By blending utility with play, the app turned potty breaks into something kids actually looked forward to—and gave parents peace of mind. The results exceeded expectations, driving five times the anticipated downloads and becoming a trusted companion for families starting their potty training journey.

Three in five women say it’s more difficult exercising while on their period and the majority choose less challenging workouts.

U by Kotex launched their Fitness line to meet the needs of working out on your period with an award-winning campaign meant to reflect and inspire all women.

By teaming up with body-positivity activist, Jessamyn Stanley and other relatable fitness influencers, U by Kotex opened up an honest dialogue around working out on your period.

Beyond broadcast, we broke barriers in print, social and online resulting in 784MM earned media impressions and 9MM new website visitors.

Jeep was ready to launch the all-new Wagoneer S, but production delays put key media dates at risk.

With no campaign assets available, we turned the basics—jellybeans and sterile studio shots—into striking work. Using AI environments and carefully crafted copy, we brought the idea of Beautiful Things Can Still Get Dirty to life without relying on traditional campaign assets.

Pristine beauty shots were paired with rugged mud tracks, reinforcing Jeep’s DNA of freedom while positioning the Wagoneer S for a luxury audience. Custom executions even carried through to marquee media moments like courtside integrations during March Madness.

In the end, the campaign launched on time, fully integrated across TV and digital, and impossible to ignore