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FREDDY ORLANDO

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Ford: Mustang Mach-E Reveal

Typically, new vehicles are revealed at auto shows, covered mainly by automotive-focused publications. We knew in order to attract the next generation of BEV adopters, who likely haven’t engaged with Ford before, we needed to develop executions that caught the attention of mass media outside of just the automotive category to generate widespread excitement.

However, with the vehicle still in development, there was not much to show before the official reveal event. So, we made our weakness our strength by treating every piece of information we shared like it was a leak to the media. This strategy made every piece of information dropped an opportunity to build anticipation for our audience like a trail of breadcrumbs.

Ford: Mach Drop

How do you drive orders of the electric Mustang Mach-E First Edition with almost no budget? Release them the way hype culture drops sneakers. Drift legend Vaughn Gittin Jr. sent fans to Uncrate for the first drop, making Mach-E the first car to be sold on the site. Celebrity Idris Elba dropped the next cache, unannounced, on Instagram. The final drop was timed with the release of Matthew Dear’s track New Breed, producing a Spotify track that let fans order from the song – another first. Mach Drop achieved a 44% conversion rate, earning $200 for every $1 spent.

Ford: Visa Launch

How do you introduce an unexpected (and rather complicated 🙃) partnership like Ford and Visa to the world? Step far the hell away from the jargon-ridden world of loyalty programs and lean on visual story-telling.

Beautiful 3D animated loops showcase the relationship between flexible earning and resulting rewards. Ford vehicles move in perpetual motion as they’re upgraded with accessories, serviced and maintained and even transformed into a newer vehicle—demonstrating flexibility while also driving home the endless rewards you can get when you Do it For Your Ford.

U by Kotex: Period Shop

How do you help put an end to period stigma? Dedicate a store to it on a busy stretch of 5th Avenue in New York City. The U by Kotex Period Shop took one girl’s social post and made it a reality.

The world’s first pop-up Period Shop was meticulously designed - we teamed up with over 50 female makers, influencers and entertainers to bring the shop to life for the 6,000+ visitors. In only 3 days.

The shop helped U by Kotex reach its highest volume of brand sentiment, garnered 40,000 sample requests and 560 million earned media impressions.

The best part? The Period Shop donated all proceeds from the event to local women in need.

U by Kotex: Fitness

Three in five women say it’s more difficult exercising while on their period and the majority choose less challenging workouts.

U by Kotex launched their Fitness line to meet the needs of working out on your period with an award-winning campaign meant to reflect and inspire all women.

By teaming up with body-positivity activist, Jessamyn Stanley and other relatable fitness influencers, U by Kotex opened up an honest dialogue around working out on your period.

Beyond broadcast, we broke barriers in print, social and online resulting in 784MM earned media impressions and 9MM new website visitors.

Pull-Ups: Time to Potty App

A mobile app that helps moms and kids conquer potty training’s most important task: the potty break. Time to Potty is all about creating consistent potty behavior with games, progress reports, and a potty break timer that adapts as kids learn.

It's a smart potty timer that lets you know when it's time to go and gets your child excited to take potty breaks with Disney character celebration games. It's the perfect way to start the potty training journey.

Ford: Mustang Mach-E Reveal

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Ford: Mach Drop

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Ford: Visa Launch

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U by Kotex: Period Shop

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U by Kotex: Fitness

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Pull-Ups: Time to Potty App

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