Inspired by a tweet from a young woman, we set out to tackle a huge—and often forgotten— women’s health need. We asked Youtube activist Ingrid Nielsen to help spread the word and launch Power to the Period – the first ever national period products donation drive. Our partnership got people talking, earning 325 million media impressions in a few short weeks.
More importantly, huge numbers of people… schools… even an entire town in Illinois took part. Together, we collected an astonishing number of fem care products for women in need, with 600,000 products distributed to nearly 500 shelters.